source: http://www.marketingcharts.com/traditional/college-students-purchase-influencers-and-favorite-splurge-categories-45489/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of […]
College Students is a post from: go-Digital Blog on Digital Marketing Strategy
