source: http://www.marketingcharts.com/wp/traditional/consumers-still-rely-more-on-traditional-tools-for-cpg-brand-decisions-39407/ Consumers are relying more on new media tools and less on traditional ones to make their CPG brand decisions, according to survey data from IRI. But even so, traditional marketing tools such as newspaper circulars are likely to influence far more consumers than newer technology-enabled tools such as smartphone applications, per the study, […]
Consumers Still Rely More on Traditional Tools For CPG Brand Decisions is a post from: go-Digital Blog on Digital Marketing Strategy
